Our Story

Coup de Coeur is a luxury unisex jewellery line founded by Zoë Davis.

Since launching, the season-less brand has attracted a celebrity cult following of models and artists including Raye, Jorja Smith, Lupita Nyongo, Bree Runway and Millie Brown.

The brand name is taken from the French phrase - “A blow to the heart”, something you instantly fall in love with, a vision applied to all of our products.


Because jewellery is an expression of self, how you show up has no limits.

Celebrate all of your layers. Coup de Coeur jewellery is for everyone, whatever your style or how you like to wear.


Creativity and innovation is at the heart of everything we do. Delivering a fusion of sculptural silhouettes and classic references, enhancing each design with street style edge with tough accents such as carved stone rings and spike necklaces.


Creating luxury jewellery at an affordable price while working towards making a positive impact in our communities, the industry and the world.

Coup de Coeur designs are defined by exceptional standards of quality, contemporary and innovative creativity and working with trusted suppliers, using high quality responsibly-sourced materials.


Our designs are handcrafted from recycled 18ct gold vermeil, gold plating, and recycled sterling silver. We work with trusted suppliers across the globe, using high quality responsibly sourced materials.

Our Sustainability Approach

Sustainable and responsible production is at the core of Coup de Coeur.  We use 100% recycled gold and sterling silver, along with 100% recyclable packaging. With a key focus on circularity, we're proud to offer a 2 year warranty, lifetime repairs service, and jewellery recycling.

From the Founder

“ The truest expression of Coup de Coeur is within our names meaning - A blow to the heart, something you instantly fall in love with. A vision applied to all of our products.

I started Coup de Coeur out of a need to find contemporary jewellery I liked for myself that was high quality and also affordable and discovered it didn’t exist - so I began designing it myself.  Fast forward 8 years, and we’re shipping to over 200 countries worldwide, and building a community who value our unique designs, quality pieces and responsible production.”

Zoë Davis, CEO